All work
Case study

Go-to-market and AI performance marketing

How our consumer products find paying customers: AI-made ads in every format, tracking you can trust, live tests on real traffic, and a profit dashboard that updates every minute.

The growth engine behind our products

~580
new signups a day, almost all without paid ads
4 formats
of video ad from one brief: vertical, portrait, square, wide
< 3 hours
to check ad-platform numbers against our own sales after a launch

The problem

A new app has to find paying customers fast without burning cash on ads that only look good inside the ad platform's own dashboard.

What we built

  • AI-made ad creative: motion video in every shape plus matching images, aimed at one audience's real complaints. Every claim is checked against live product data before it runs.
  • Server-side conversion tracking, so ad platforms learn from real signups and purchases, then reconciled against our own sales records after every launch.
  • Live 50/50 tests on offers, pricing pages and the first-day experience, called on the earliest clear read.
  • Lifecycle email at scale: a 37,953-person campaign sent in waves, set to stop itself if complaints or bounces rise.
  • A profit dashboard that refreshes every minute: money in, ad spend and server costs, side by side.
  • Spend discipline: when a ten-times budget test added about one paying customer a day, it was switched off within three days.

Privacy

Customer lists and sales data stay with us. Ad platforms get only the signal they need to count a signup or a sale, never anything a customer wrote.

What it taught us

Judge every channel on all the money it brings in, including people who saw an ad and came back later. Then cut it the moment the number says no.

Want something like this for your team?

Next: Private AI API